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Murray Streets discusses how BC&F Dentsu helped Meridian energy increase brand awareness and engagement in a genuinely useful way. 

In a world where most companies are putting the breaks on marketing activity, we at BC&F Dentsu helped Meridian energy to deploy their brand in a helpful and authentic way. 

The team has been working in close collaboration with Meridian energy, Mediaworks and media agency OMD, to develop a new TV show called “Amped”. The idea is to give Kiwi kids a way to burn off some of their pent-up mental and physical voltage – and let parents replenish a bit of theirs – during the lockdown. 

 The project reinforces the seven-year partnership Meridian energy has forged with KidsCan, helping to fuel the academic, sporting and creative performance of thousands of Kiwi children. And now that kids are no longer able to play and learn in a school environment, it’s important for them to turn all that unused energy into positive play. 

 Amped, from Meridian energy, runs for 30 minutes every weekday at 11.30am on TV3 from Wednesday 8th April. The series is hosted by the irrepressible Walter Nieland and will be bursting with great content that’s all focused on one goal: to inspire and ignite young minds across the country. 

 In an action-packed 30-minute show each day, kids can tackle challenges, learn new dance moves, have a go at science experiments and practice their sports skills. All within their own four walls. 

 This initiative has been devised to bring Meridian energy’s brand to New Zealand homes in a way that is warm and heartfelt, at a time when traditional marketing feels anything but. 

BC&F Dentsu

Founded in 2008, BC&F has grown to become one of New Zealand's leading full-service agencies, providing a range of advertising communications services that include the development of advertising strategies, creative production and media buying, as well as digital and social media marketing. In the Effie Effectiveness Index, BC&F came in at No. 1 in the Most Effective Independent Agencies April 2015 rankings for the Asia-Pacific region and at No. 5 globally.

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