Gavin Becker named Managing Director of Isobar NZ

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Dentsu Aegis Network NZ has appointed Gavin Becker as Managing Director of its digital experience agency, Isobar.

Becker will be responsible for continuing the commercial growth of Isobar across New Zealand, including showcasing the agency’s capability to creatively solve complex business problems.

With over 20 years’ experience spanning startups, creative agencies and innovation consultancies, Becker has deep knowledge of emerging technologies, human-centered product innovation and experience design.

He joins Isobar from North, an innovation accelerant he founded that helps businesses identify, build and nurture customer-centred products, experiences and ventures. Prior to this, his career spanned across New Zealand and the United States, including senior leadership roles with Colenso BBDO, Made by Many, AKQA and Twitter.

Robert Harvey, Dentsu Aegis Network NZ CEO, commented: “It’s never been a more important time to hire someone like Gavin. As we emerge from the current situation, we need to ensure we have the very best digital economy leadership with a passion to drive innovation for our group and clients. I’m thrilled to bring Gavin into the business and couldn’t imagine a talent more right for the times.”

Gavin Becker commented: “Joining Isobar at a time when human connection and experience matters more than ever is an honour. There are few organisations in the world better placed to harness the potential of design and technology to help businesses navigate this unprecedented change and thrive in a disrupted world.

“The opportunity to nurture and grow the talented team in New Zealand and serve as a beacon for innovation across Dentsu is just incredible – I can’t wait to get started,” said Becker.

Commencing on 14 April 2020, Becker will report into Robert Harvey, Chief Executive Officer of Dentsu Aegis Network NZ, and will also sit on the Dentsu Aegis Network NZ leadership team.


-ENDS-


For more information:

Lucy Povlsen

Head of Strategic Communications

Dentsu Aegis Network – ANZ

lucy.povlsen@dentsuaegis.com

+61 411 251 933


About Isobar

Isobar is a global digital agency transforming businesses and brands through the creative use of digital. With more than 6,500 digital experts in 85 locations across 45 markets in Americas, EMEA and APAC, Isobar delivers experience-led transformation, powered by creativity through our end to end service offering. Isobar is part of Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com

About Dentsu Aegis Network

As part of Dentsu Inc., Dentsu Aegis Network is innovating the way brands are built for clients through best-in-class expertise and capabilities in media, digital and creative communications services. Dentsu Aegis Network ANZ is made up of 12 agency brands, including Isobar, BWMD, MKTG, Dentsu X, iProspect, Vizeum, Amicus Digital, Accordant, Cox Inall Ridgeway, Haystac, gryo and SMG Studio. Globally, Dentsu Aegis Network operates in 145 countries worldwide with over 47,000 dedicated specialists.  www.dentsuaegisnetwork.com.au / www.dentsuaegisnetwork.co.nz