Jos van Loo is 43 years old, married and has 3 boys. He has an entrepreneurial mindset since he started to design, develop and sell software when he was 12 years old. After his Informatics study, he started in 2001 at one of the Dutch predecessors of Merkle, 2organize. He participated in the management buy out in 2007 and the company evolved from multichannel specialist 2organize to the omni-channel player Oxyma group. At the end of 2017, Jos became CEO of Merkle Netherlands. Jos loves to be in and around the house with his sons. He is an avid cyclist, he loves a glass of limoncello and het usually only sees the positive side of things.