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footfall uplift for those who saw OOH

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footfall uplift for those who saw OOH and mobile

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sales uplift in the 70 participating stores

Challenge

C&A's main objective was to create more store visits. Due to strong competition, an increase in online purchases of clothing and the fact that people in the offline world are increasingly shopping more and more, that's not an easy task.

The secondary objective was to increase brand and product awareness.

Solution 

By working with a unique hyper-location technology partner, we were able to build an integrated solution combining OOH with mobile programmatic. We drew customised geo-fences and polygons around all participating stores and OOH objects.

This allowed us to determine whether someone was in a store or outside in the parking lot, and also to reach people with location-specific messages, whilst at the same time obtaining OOH insights.

Finally, Isobar made mobile-optimised rich media creatives with locators and vertical video. Each point of contact was transformed into a relevant, high quality brand experience.

Result

The results don't lie: the use of OOH & mobile had a positive effect on C&A's store visits.

26% footfall uplift for those who saw OOH 
40% footfall uplift for those who saw OOH and mobile 
13% sales uplift in the 70 participating stores 
6.7% engagement rate (6x higher than the benchmark in retail)

Isobar

Isobar is a global agency that delivers digital transformation, made possible by creativity. They solve complex business challenges through digital marketing, ecosystems and products, stimulate digital strength and brand loyalty. Their customers are Coca-Cola, Adidas, Enterprise, Philips and Huawei.

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Posterscope

Posterscope is the world’s leading Out-of-Home communications agency and location expert. It knows more about what people think, feel and do out of home. Posterscope translates this understanding into compelling, creative and quantifiable Out-of-Home solutions through its investment in data, technology and people, which make a meaningful difference to clients’ businesses. 

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