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Challenge

The Bar is an Alexa skill designed to help a new generation of cocktail lovers to work on their cocktail skills. She can help you find cocktails, teach you how to make them and lets your order ingredients, tools and cocktail kits.

Strategy

The Bar is using gamification to keep track of progress and give aspiring mixologists a sense of achievement. 

Based on progress, we suggest increasingly advanced cocktails and introduce new techniques over time.

Solution

The Bar is enabled with commerce functionality so you can get everything you need delivered at home. 

We’ve created custom cocktail kits including ingredients for the Old Fashioned, Cosmopolitan and the Vodka Martini (only available during a pilot in London).

Studio Kraftwerk

Studio Kraftwerk has a team of designers, creatives and strategists who believe that technology needs creativity and craft to deliver human experiences that seamlessly integrate into people’s daily life.

That’s why they craft digital products that are both useful and desirable. For smart brands that fully embrace insight driven design to create better customer relationships and new revenue streams.

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