To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Ad Spend June 2019
Our latest Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.Download report
Our latest thinking
Dentsu Aegis Network Cmo Survey 2019How can CMOs unlock a new era of innovation and transformation across their businesses? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
The Attention EconomyAttention Economy 4.000+ advertising messages hit us daily. Across multiple platforms, devices and channels. It’s a battleground for attention – and yet we continue to trade on impressions...We kno...
iProspect: Data-Driven CommerceThe digital economy is profoundly changing the face of commerce. By the end of 2020, retail e-commerce sales are expected to reach $4.21 trillion (USD) worldwide. Although transactions happening of...
Digital Society Index 2019Which opportunities does the digital economy offer for you? Worldwide, less than half of the people are being provided with their digital needs. Only one third believes that digital technology will...
Predictions 20192019: An exciting year for OOH
Carat Ten Trends 2019The Year of expanding connectivity
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
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