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Discover some of the best thinking from across our network.
Decoding Data Dynamics: Digital Society Index 2020
Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across 22 markets reveals a number of key dynamics, many of which are paradoxical.Download the report
Our latest thinking
Decoding Data Dynamics | Digital Society Index 2020Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across ...
isobar | Capitalise on Commerceisobar's 'Capitalise on Commerce' report examines the Five Steps to enhance your brand’s customer experience strategy. 1. Discover your brand’s untapped potential 2. Transform your brand to meet t...
Techlash or Techlove? Connecting beyond the CrisisCould the COVID-19 crisis lead us to a more positive personal relationship with digital technologies—and what are the implications for brands? This report explores how COVID-19 is forcing us to re-...
COVID-19 Response | SEOIn response to the current pandemic, the SEO team of iProspect in the Netherlands has created a playbook that seeks to better understand the state of organic search post-COVID-19 in the Dutch marke...
In Brands We Trust: iProspect x MicrosoftGlobal consumer research into the Intersection of Privacy, Customer Experience and Brand Loyalty The amount of data that is generated and collected has grown exponentially over the past few decade...
Forecasting the future post COVID-19: moving into a new n...The impact of coronavirus is being felt in China and across the world. As China moves closer to containment, global cases are escalating, creating further damage to economic health. Two months o...
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
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