To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Techlash or Techlove
Could the COVID-19 crisis lead us to a more positive personal relationship with digital technologies—and what are the implications for brands?
These two questions sit at the heart of this paper, part of our multi-year research programme to understand how digital technologies are reshaping societies and meeting our fundamental human needs. Starting in 2018, we’ve been tracking how people the world over are responding
to the digitisation of economies and industries, exploring themes such as trust, infrastructure, personal data and skills.
Today, in the midst of a global pandemic that is disrupting almost all facets of how we live and work, this research sheds new light on how people are using technology differently and what this could mean for brands in the longer term.Download
Our latest thinking
Techlash or Techlove? Connecting beyond the CrisisCould the COVID-19 crisis lead us to a more positive personal relationship with digital technologies—and what are the implications for brands? This report explores how COVID-19 is forcing us to re-...
COVID-19 Response | SEOIn response to the current pandemic, the SEO team of iProspect in the Netherlands has created a playbook that seeks to better understand the state of organic search post-COVID-19 in the Dutch marke...
In Brands We Trust: iProspect x MicrosoftGlobal consumer research into the Intersection of Privacy, Customer Experience and Brand Loyalty The amount of data that is generated and collected has grown exponentially over the past few decade...
Forecasting the future post COVID-19: moving into a new n...The impact of coronavirus is being felt in China and across the world. As China moves closer to containment, global cases are escalating, creating further damage to economic health. Two months o...
The Attention EconomyAttention Economy 4.000+ advertising messages hit us daily. Across multiple platforms, devices and channels. It’s a battleground for attention – and yet we continue to trade on impressions...We kno...
iProspect: Data-Driven CommerceThe digital economy is profoundly changing the face of commerce. By the end of 2020, retail e-commerce sales are expected to reach $4.21 trillion (USD) worldwide. Although transactions happening of...
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
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