BMW Group Nederland kiest voor Dentsu Aegis Network en Merkle

BMW Group Nederland kiest per 1 januari 2019 voor Dentsu Aegis Network (DAN) en Merkle. DAN wordt verantwoordelijk voor alle nationale online en offline media-activiteiten waaronder strategie, inkoop en planning. Merkle voert alle activiteiten uit op het gebied van marketing performance & au...

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In H1 2018, Dentsu Aegis Network delivered total revenue growth of 9.7% and organic growth of 3.4%.  

In Q2, we delivered strong organic revenue growth of 4.5%, our fourth consecutive quarter of sequential improvement and our best quarterly performance since Q4 2016. Our revenues from digital activities remained over 60% of total revenue (Q2 2018 60.1% vs Q2 2017 58.3%). All three regions posted growth in the quarter.

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