Navigating Through Commerce Complexity in The Midst Of Covid-19

As the COVID-19 pandemic spreads and more national governments order shutdowns, people are moving online for their daily purchases. According to research by Microsoft Advertising,

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COVID-19

Navigating Through Commerce Complexity in The Midst Of Co...

As the COVID-19 pandemic spreads and more national governments order shutdowns, people are moving online for their daily purchases. According to research by Microsoft Advertising,[i] search volume ...
COVID-19

Forecasting the future post COVID-19: moving into a new n...

The impact of coronavirus is being felt in China and across the world.  As China moves closer to containment, global cases are escalating, creating further damage to economic health. Two  months on...
COVID-19

The Brand Recovery Series: The Law of Tellis & Tellis (on...

When Sam Walton was asked about the recession of 1991 he said, “I’ve thought about it, and decided not to take part”. In 1991 Wal-Mart became the world’s largest retailer with a net sale of $43.9 b...
COVID-19

New ideas in challenging times with Santa Maria

Despite the ongoing global COVID-19 crisis and associated economic slowdown, Dentsu continues creating great ideas for great brands. Santa Maria is known for their spices, toppings, wraps and recip...
COVID-19

Advertising in Recession — Long, Short, or Dark?

Keep Calm and Carry On This article is written by Peter Field. Even as we wait to discover just how great the impact of the COVID-19 virus pandemic is going to be on economic activity, it now looks...
COVID-19

COVID-19 - Lessons from China

China began the COVID-19 crisis earlier than the rest of the world and is now starting to edge its way back to a new normality of existence. As the volume of new infections has tailed off and appro...
COVID-19

How COVID-19 is changing consumption and media

As the coronavirus outbreak has turned into a global pandemic, individuals, governments and businesses around the world are striving to figure out the best ways to protect themselves, their familie...