Dentsu Aegis Network’s Isobar strengthens its mobile expertise by acquiring Lesmobilizers in France
Dentsu Aegis Network, the first truly global communications network for the digital age, today announces that it has signed an agreement to acquire Lesmobilizers in France, an agency specialising in marketing and designing mobile solutions. Lesmobilizers will be integrated into the Isobar brand, part of Dentsu Aegis Network in France.
Founded in 2010 and located in Paris, Lesmobilizers designs "mobile" experiences as well as comprehensive digital strategies centered on mobile technology. This latest acquisition by Dentsu Aegis Network will help strengthen the French digital creative agency’s range of solutions in addition to initiating synergies between Lesmobilizers, as specialists in mobile marketing, and Isobar’s experts in developing original digital interactions between brands and consumers. Lesmobilizers, led by Loïc Le Moaligou and Stéphane Renou, along with its entire team, will be fully integrated as a new department within Isobar France, headed by Thierry Jadot, CEO of Dentsu Aegis Network France and Isobar France.
"Acquiring the agency Lesmobilizers is a strong sign of our ambition to build our influence in the mobile sector. It was clear that our digital creative agency, Isobar, would become the new home for this leading mobile marketing agency and its staff of talented people. With Lesmobilizers joining the fold, we continue to break down the borders between the different categories of digital media in order to offer our clients genuinely integrated strategies as well as full guidance in deploying converging digital experiences", said Thierry Jadot, CEO of Dentsu Aegis Network France and Isobar France.
Loïc Le Moaligou, CEO of Lesmobilizers said “We are excited to be joining Isobar and the Dentsu Aegis Network family. This new relationship provides us with the catalyst to extend our mobile capabilities nationally, internationally and as part of a successful and pioneering group of like-minded innovators.”
‑ ENDS ‑
For further information contact:
Director of Communications
Dentsu Aegis Network France
T: +33 (0)1 41 16 53 47
Global Head of Corporate Communications
Dentsu Aegis Network
T: +44 (0)7979 537 995
Notes to Editors:
Lesmobilizers is an agency founded in 2010 by Loïc Le Moaligou, Stéphane Renou, and Augustin de Wailly that specializes in marketing and developing innovative mobile solutions. Lesmobilizers designs "mobile" experiences as well as a comprehensive digital strategy centered on mobile technology.
Lesmobilizers' main areas of expertise are:
- Designing engaging, user-centered mobile experiences
- Developing innovative mobile apps and sites for brands, media outlets, and distributors
- Mobile marketing consulting (acquisition, user loyalty, audience development, traffic-driving)
- Expertise in M-commerce, M-CRM and streaming video.
- Isobar is a global digital marketing agency
- We have over 3,000 digital pioneers in 63 offices, across 37 markets worldwide
- Our clients include adidas, Avis, Danone, Coca-Cola, Disney, Fiat, Foot Locker, Google, General Motors, HBO, Kellogg’s, Lego and Sony
- We have won over 300 major awards, including 12 Cannes Lions and 27 Agency of the Year titles, in the last three years
- Isobar is part of Dentsu Aegis Network and sister agency to Carat, iProspect, Vizeum and Posterscope
- www.isobar.com / @isobar / facebook.com/isobar
About Dentsu Aegis Network
As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Through its seven global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, Posterscope, and Vizeum – and supported by its growing number of specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications (PR), psLive and 360i - Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.