GLOBAL

Dentsu Aegis Network Launches Interprise - A New Global Business to Business Full-Service Agency

23 Feb 2016

Dentsu Aegis Network today announced the launch of Interprise, a full-service global agency specialising in business to business (B2B) solutions, addressing the complex and diverse challenges associated with business audience engagement.

With the B2B market accelerating at speed and commanding US$200billion [1] in estimated marketing spend, Interprise is well positioned to lead the sector globally. Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016. Interprise will be led by Stuart Giddings as Global President, a marketing practitioner with 25 years solid experience, who will report into Peter Huijboom, CEO Media Brands & Global Clients, Dentsu Aegis Network. 

With B2B capability in creative services, media planning and buying, search, data, programmatic, events, content, and business traveller-focused out of home, Interprise will work collaboratively with other Dentsu Aegis Network agencies to support new and existing brands with their B2B requirements. The existing specialist B2B media team across the Carat Enterprise network will be integrated within Interprise.

Stuart Giddings, Interprise Global President said: “Globalisation and convergence has changed business to business marketing fundamentally. The importance of this sector and the US$80billion [2] invested in advertising spend alone drives the necessity for a new agency model. We recognise that today’s requirements go beyond the traditional B2B agency approach and combine genuine understanding of the diverse audiences and complex buying processes in B2B with the global footprint and digital capabilities of a major network.” 

“50% of the world’s top 100 global brands have significant B2B divisions and are increasing their investment,” commented Peter Huijboom CEO Media Brands & Global Clients, Dentsu Aegis Network. “This needs to be matched with a similar commitment from the agencies that support them. It’s an area that requires genuine, vertical expertise and deep audience understanding on a global scale. Under the Interprise brand we will build upon the significant B2B expertise within our network to deliver this unique offering.”

[1] & [2] According to estimates combining intelligence from PwC Outlook and Ad Age BtoB research.

‑ ENDS ‑

For further information contact:

Mandy Rayment
UK Head of Communications
T: +44 (0)20 7550 3253
E: mandy.rayment@dentsuaegis.com
Kirsten Doddy
Global Head of Corporate Communications
T: +44 (0) 207 070 7751
E: kirsten.doddy@dentsuaegis.com

 Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with over 30,000 dedicated specialists. www.dentsuaegisnetwork.com 

For more about Interprise, please visit:

Website: www.interpriseb2b.com 

 Twitter: @interprise