Keith Lacy

Managing Director, iProspect, Dentsu Aegis Network, Ireland

Keith is the Managing Director of iProspect in Ireland. He joined iProspect in 2017 and has close to 20 years’ experience in the digital sector. Starting his career client-side, Keith worked directly for a number of brands including lastminute.com, before making the move to agency. Keith joined In the Company of Huskies in 2007, where he spent close to 6 years, initially as Account Director focused on performance clients, before ultimately progressing to director. Following In the Company of Huskies, Keith joined Simply Zesty as CEO, after the acquisition of the Dublin and Belfast-based digital agency by UTV Media plc. in 2013. After a number of years there, and a short stint in full-service agency Javelin, Keith returned to his performance marketing roots in joining iProspect.


Keith Lacy, MD iProspect, Dentsu Aegis Network, Ireland