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FinTech Scotland Logo

Challenge

Our task was to communicate Scotland as a leading-edge fintech location to both local and global users interested in Investment, relocation and/or talent sourcing. The purpose and audience for each page were unclear across the Fintech site. It also lacked a reason for Fintech’s and investors to return to the site. There was no meaningful utility that gave the Scottish Fintech community a sense of belonging.

Solution

A new website with the user at the heart of the design has become a place where the Fintech Scotland ecosystem lives online. The new Fintech site gives each of the Fintech's a place to showcase their work and look for investment. A community forum gives a dedicated place for them to discuss topics and ask questions.

Result

It was important to create an Ecosystem that would allow partners and investors one place to exist together. An intensive two-day workshop looked at all the different aspects of the Scottish Fintech community and identified features on the site that could enhance the community and bring them together.

Isobar

Isobar is a global digital agency that delivers experience-led transformation, powered by creativity. In 2017 Isobar won over 300 awards including Campaign Asia-Pacific Digital Network of the Year. In 2018, Isobar won a Cannes Lions Grand Prix, was listed in Fast Company’s Top Ten Most Innovative Companies and was named a Leader in Gartner Global Digital Marketing Agencies Magic Quadrant for the fourth time in a row. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.

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