Dentsu Aegis Network announces agreement to acquire Red8 Group, one of the largest independent marketing communication groups in Poland
POLAND: Today, Dentsu Aegis Network has announced an agreement to acquire Polish advertising group RED8. This acquisition supports the Dentsu Aegis strategy in EMEA to grow its marketing capabilities.
RED8, one of the largest independent advertising groups in Poland, consists of Red8 Advertising, Red8 Digital, Red8 Events and Unlimited. The group has worked with clients such as Bank Zachodni WBK, Carlsberg, Link4, AXA Direct, Ferrero, Unilever, Zelmer, Bonduelle, Peugeot, Nespresso, Gerber and Costa Coffee.
Red8 Advertising was founded in 2002 and has developed into a multiaward-winning cross-discipline advertising group. In 2010, Red8 Advertising was named ‘Agency of the Year’ in the ‘Media and advertising agencies’Media & Marketing Poland report. The following year the same report named Red8 Group ‘Advertising Group of the Year’ and in 2014 RED8 was awarded ‘Best Non-Network Agency of the Year’.
Slawomir Stepniewski, CEO Dentsu Aegis Network Poland said: “The acquisitions of RED8 will strengthen our offering across digital marketing communications, experiential marketing and events. RED8 has a strong portfolio of clients and teams of very talented people. With a shared focus on bringing together specialisms around the client, we look forward to working together to delivering high value and innovative marketing communications to our clients.”
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.