shift in brand perception
brand uplift in all markets
views of video content
E.ON needed to improve their share of the utility market. Awareness of E.ON as an energy supplier was not a problem but differentiation was.
With the unveiling of their new range of environmentally-friendly products to customers in Europe, E.ON needed a new campaign to communicate this shift in business strategy to customers.
E.ON needed to be considered as the ‘un-utility’ brand to in turn re-engage their audience.
E.ON are innovators providing solutions that help make sustainable tomorrows, such as Solar Energy, and their electrical vehicle charger – E.ON drive. Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
The focus of this execution was a collaboration with the band Gorillaz (a band that cares about sustainability). It was a music video unlike anything fans had seen before; a music video powered entirely by the sun.
Shifted perceptions of E.ON from simply a supplier of energy to one of amazing solutions by 94%.
Generated a massive brand uplift in campaign markets: UK (146%), Germany (199%), Italy (443%), Czech Republic (251%), Sweden (100%).
156m views of video content reaching 78m people.
Influencer content generated 460k social engagements with an engagement rate of 2%.
The E.ON Drive campaign hit almost 2m engagements making clear progress towards shifting the perception of E.ON towards an un-utility brand.
Mondelez - BelVita buszmegálló branding
Különleges OOH megoldás a termékelőny kihangsúlyozására
IKEA - Interaktív citylight
Egyedülálló megoldás az IKEA környezettudatos termékeinek bemutatására
Erzsi néni bejglije chatbot a Vénusznak
„2018 legjobb digitális megoldása” (DMBP)
D&G Light Blue OOH kampány
A mai rohanó világban nem várhatjuk el, hogy köztéri plakátjaink elérjenek minden siető szemet, így megjelenünk mobilon is.
OMV - Infotainment videók
Wéber Gábor MaxxMotion Vlogja
Burger King – Házias Steakburgonya bevezető kampány
Hogyan vezessünk be digitális kampánnyal egy olyan gyorséttermi terméket, aminek fő ismérve a háziasság? Egy igazi nagymama támogatásával!
Provident content marketing stratégia
Hogyan lendítsük fel egy pénzügyi szolgáltató weboldalának organikus forgalmát content marketing eszközökkel?
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