taxis fitted with GPS trackers synched with real-time data comparing travel times
uplift in brand favourability
United passengers from Newark Airport
United moved all their JFK flights to Newark Airport (EWR): thousands of employees and a massive fleet of state-of-the-art airplanes.
But how to solve the problem that New Yorkers thought JFK was closer?
With the humble taxi.
The entire industry took notice: nothing like this had ever been attempted: 125 taxis were outfitted with GPS trackers synched with real-time traffic data comparing travel times.
The concept drew attention from all quarters as New Yorkers saw with their very own eyes they could get to EWR up to an hour faster than JFK.
Brand favourability soared to 55%.
So did United passengers from Newark, to +810.000.
Apparently taxis drive more than people; they also drive perceptions.
Vigyél Haza Alapítvány – 1%-os kampány
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Mondelez - BelVita buszmegálló branding
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IKEA - Interaktív citylight
Egyedülálló megoldás az IKEA környezettudatos termékeinek bemutatására
Erzsi néni bejglije chatbot a Vénusznak
„2018 legjobb digitális megoldása” (DMBP)
D&G Light Blue OOH kampány
A mai rohanó világban nem várhatjuk el, hogy köztéri plakátjaink elérjenek minden siető szemet, így megjelenünk mobilon is.
OMV - Infotainment videók
Wéber Gábor MaxxMotion Vlogja
Burger King – Házias Steakburgonya bevezető kampány
Hogyan vezessünk be digitális kampánnyal egy olyan gyorséttermi terméket, aminek fő ismérve a háziasság? Egy igazi nagymama támogatásával!
Provident content marketing stratégia
Hogyan lendítsük fel egy pénzügyi szolgáltató weboldalának organikus forgalmát content marketing eszközökkel?
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.