views on YouTube and Facebook
social media interactions
social media comments
of comments were positive
In Western countries, ignorance and taboos surrounding first periods are still strong among teenage girls.
So how could Nett raise awareness of the topic of periods, and be top of mind for teenage girls?
To break the taboo, Isobar created a playful campaign to engage a young female audience, and give them the freedom to talk about their first periods.
Isobar's idea was to expose how boys of the same age knew even less, and that even periods can be discussed lightly. By downplaying the girls' lack of knowledge and bypassing their embarrassment, and educating them about Toxic Shock Syndrome, Nett gave them a voice and the confidence to talk about periods, worry-free.
3,307,268 views on YouTube and Facebook.
49,639 social media interactions.
16,225 social media comments – 99% of which were positive.
Vigyél Haza Alapítvány – 1%-os kampány
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D&G Light Blue OOH kampány
A mai rohanó világban nem várhatjuk el, hogy köztéri plakátjaink elérjenek minden siető szemet, így megjelenünk mobilon is.
OMV - Infotainment videók
Wéber Gábor MaxxMotion Vlogja
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Hogyan vezessünk be digitális kampánnyal egy olyan gyorséttermi terméket, aminek fő ismérve a háziasság? Egy igazi nagymama támogatásával!
Provident content marketing stratégia
Hogyan lendítsük fel egy pénzügyi szolgáltató weboldalának organikus forgalmát content marketing eszközökkel?
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.