Grand Prix prizes
Our most popular Christmas cake is bejgli (sweet filled roll). And our bejgli? Well... we „youngsters” don’t even try to bake one, since it really looks like a gigantic task. And of course granny can’t always be at hand to help us out...
Vénusz found a solution: here’s the gif chat-recipe!
First of all, we had to find a real granny. It was really important to capture her typical figures of speech and also to create gifs out of her gestures. And then all we had to do is to mix everything in a chatbot which started using Erzsi’s phrases. This is how we made it possible for everyone who wanted to bake bejgli to have a granny around. While using the chatbot users felt as if Erzsi was there to guide them through the whole process. She showed them everything in real time. For example, she waited patiently while we separated yolk from egg white, and she texted us when the pasta rested enough so we could continue the job. She also told us when the baking time was over and gave compliments about the bejgli we baked. This is how Vénusz helped young people to bake their own bejgli this Christmas.
We made a teaser video and shared it as an ad (access: 477 thousand) and paid post (reach: 80 thousand). Activation received only positive feedback, several people tagged each other in the posts and invited their peers to try the baking. 18.7% of the chatbot users shared the project. In the end, the time users spent with the chatbot was more than 1,5 hours, which was exactly the amount of time they spent with the Vénusz brand!
Vigyél Haza Foundation - 1% Campaign
Golden Effie award in category „Social Purpose Campaigns”
BelVita bus stop branding for Mondelez
Unique OOH solution to demonstrate product benefit
IKEA - Interactive citylight
A uniqe solution to demonstrate IKEA’s environmentally friendly products
Granny Erzsi’s „bejgli” chatbot for Vénusz
„The best digital tool in 2018 in Hungary” (DMBP)
D&G Light Blue OOH campaign
In today’s rushing world OOH cannot catch everyone’s attention. Hence we go for that attention on mobile platform, too.
OMV - Infotainment videos
MaxxMotion Vlog of Gábor Wéber
Burger King – Home made skinned potato launch campaign
How do you introduce a „home made” food with a digital campaign for a fast food brand? By getting the support of a granny.
Provident Content Marketing Strategy
How to boost organic traffic to a financial services website with content marketing tools?
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.