Carat
Posterscope
Mondelez
belVita

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activation index for those who saw OOH

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like index for those who saw OOH

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purchase stimulation index in Budapest

Challenge

BelVita wanted to introduce the new „softy” product for Hungarians and demonstrate the product advantage of softness by using special OOH solution.

Solution

We fully branded a tram stop at the most crowded square in Budapest and equipped it with soft seats. This way we made  people’s waiting time truly comfortable and were able to demonstrate the product’s benefits.

Result

All independent post buy indexes were increased compared with the client’s previous OOH campaigns. 

Carat

Carat was the world’s first media agency and is the largest media agency network in DAN. Having pioneered the sector Carat has been redefining the value that media delivers for clients’ business ever since. Carat has a strong heritage in consumer insight and strategy and has been named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports. Carat’s focus is continuing to pioneer in consumer insight and strategy, understanding and activating real people in media to drive performance for brands.

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Posterscope

Posterscope is the world’s leading Out-of-Home communications agency and location expert. As a result of decades of work experience, as well as investment in data and technology, we know more about what people think, feel and do out of home. Posterscope translates this understanding into compelling, effective, creative and quantifiable Out-of-Home solutions. Digitization, data led planning and using latest technology platforms enable us to help our clients’ businesses in a more effective way. Our top clients include BT, Mondelēz, Diageo, Camelot and AB InBev, in Hungary we plan and buy out-of-home for MOL, IKEA, Burger King and E.ON.

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