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Enterprise logo

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Challenge

The challenge was to take a 13 year old digital platform, outdated reservation systems and no mobile apps and deliver Enterprise digital and brand transformation.

Isobar's challenge was to design a digital service that would remove unnecessary friction while retaining the warmth, trust and personal service our target audience value.

Enterprise needed a seamless car rental experience that worked across all channels, offline and online. And as a worldwide company, Enterprise’s online customer experience needed to reflect the global brand as well as centralise its technology base. ​

Solution

Through mapping the path to purchase in detail across multiple markets, Isobar arrived at a powerful insight: Consumers are not simply renting a car, they are planning a journey.

In creating a “digital handshake”, Isobar wanted to develop a digital ecosystem that reimagines Enterprise’s core service proposition for the 21st Century, based on a rigorous understanding of the power of fostering the connection between customer and customer service, offline and online. ​

Isobar created a cross-platform, scalable, interactive showcase and seamless customer experience that can handle millions of users and billions of dollars across the world.

Result

20+% growth YoY 

25+ countries

30 languages

iOS Top 10 app

Isobar

We are a global agency that delivers digital transformation, powered by creativity. We solve complex business challenges through digital marketing, ecosystems and products, driving digital strength and brand loyalty. Our largest clients at our Budapest office include: Bunge, Burger King, Fundamenta, NKM, Sberbank, Telekom, Tchibo, Unilever.

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