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0

decrease in cost per action

0

increase in conversion rate

0

decrease in cost per click

Challenge

Eurostar’s business challenge is a universal constant: how does it compete with travel operators to appear at the top of the results when people search by destination?

With this constant business challenge iProspect had to devise a strategy to solve it in a smarter way and return better results. 

Solution 

iProspect saw an opportunity to build a system that could automate the media buying process for digital performance media. iProspect CORE is a machine learning-powered optimisation engine that automatically analyses, activates, and optimises media based on bespoke algorithms.

iProspect used CORE to automate the media-buying process for Eurostar, optimising both performance and efficiencies. 

Essentially, iProspect put paid search optimisation for Eurostar into the hands of their AI-based technology, leveraging the technology to make smarter portfolio buying decisions at a keyword level, improve and optimise search account structures and automate search query report processing. 

Result

30% decrease in cost per action.

26% increase in conversion rate.

12% decrease in cost per click.

iProspect

iProspect is our network’s digital performance marketing agency, specialized in paid and organic search, social media and content creation. By understanding the consumer behaviour and consumer journey in depth, we create solutions that maximize conversions and transaction for our partners. Top clients include Provident, OMV, Accenture and HPE.

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