Vizeum
Posterscope
IKEA

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registered touch

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activation index for those who saw OOH

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purchase stimulation index for those who saw OOH

Challenge

How can we provoke people to think about sustainability when choosing furnishing products and let them know that IKEA is the sustainability leader in home furnishing? Our goals were twofold: informing the target group and establishing dialogue.

Solution

We installed a special, interactive citylight equipped with buttons along the most crowded tram line in Budapest. People could play with buttons trying to match the right product with the right sustainable material.

Result

The uniqe installment registered more than 78.000 touch during the 1 month campaign period, which is a remarkable result.

Vizeum

In Vizeum we believe that media accelerates business growth. We dig deep into the clients’ business goals and create solutions to achieve these challenges. Innovation is at the heart of our thinking, which means a constant optimization of well working channels and the quest for the latest developments. This is our commitment to our clients which include Total, Burger King, E.ON and IKEA. 

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Posterscope

Posterscope is the world’s leading Out-of-Home communications agency and location expert. As a result of decades of work experience, as well as investment in data and technology, we know more about what people think, feel and do out of home. Posterscope translates this understanding into compelling, effective, creative and quantifiable Out-of-Home solutions. Digitization, data led planning and using latest technology platforms enable us to help our clients’ businesses in a more effective way. Our top clients include BT, Mondelēz, Diageo, Camelot and AB InBev, in Hungary we plan and buy out-of-home for MOL, IKEA, Burger King and E.ON.

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