Vizeum
Posterscope
Dolce & Gabbana

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were sent to people waiting at bus stops

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of the target group was reached in Budapest 

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a passersby saw the posters on average

Challenge

The challenge was many-faced: implementation of an OOH campaign that reaches the target auidence in a special way and bypasses the visibility barriers and ad noise surrounding us.

Solution 

A traditional CLV campaign supplemented with Beacon technology, which sent a notification to people who were within a 100 meter range of the posters about the new parfume.

Results

We sent over 260 000 notifications during the 2-week-long campaign period to people’s phones, out of which seven thousand were opened.

Vizeum

In Vizeum we believe that media accelerates business growth. We dig deep into the clients’ business goals and create solutions to achieve these challenges. Innovation is at the heart of our thinking, which means a constant optimization of well working channels and the quest for the latest developments. This is our commitment to our clients which include Total, Burger King, E.ON and IKEA. 

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Posterscope

Posterscope is the world’s leading Out-of-Home communications agency and location expert. As a result of decades of work experience, as well as investment in data and technology, we know more about what people think, feel and do out of home. Posterscope translates this understanding into compelling, effective, creative and quantifiable Out-of-Home solutions. Digitization, data led planning and using latest technology platforms enable us to help our clients’ businesses in a more effective way. Our top clients include BT, Mondelēz, Diageo, Camelot and AB InBev, in Hungary we plan and buy out-of-home for MOL, IKEA, Burger King and E.ON.

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