increase of female artists streamed through Spotify
people driven to the Equalizer experience with over 193,000 playlists created
increase in people believing Smirnoff makes a difference to gender bias in music
Data from Spotify showed that the top ten streamed tracks on the platform were by male artists.
While people were beginning to wake up to gender disparity in music, listening habits were not reflective of this change.
Users connected their Spotify accounts through the Equalizer, to see how equal their listening habits were.
The Equalizer provided users with an equalized playlist based on their preferences.
A slider allowed users to add more female artists, which they could share on social to promote and encourage female artists.
We’ve moved one step closer to achieving gender parity in music and will continue to empower the transformation of listening habits at scale; increasing the number of opportunities for women artists to be heard on the worldwide stage.
+52% increase of female artists streamed through Spotify.
+604,000 people driven to the Equalizer experience with over 193,000 playlists created.
+113% increase in people believing Smirnoff makes a difference to gender bias in music.
Vigyél Haza Foundation - 1% Campaign
Golden Effie award in category „Social Purpose Campaigns”
BelVita bus stop branding for Mondelez
Unique OOH solution to demonstrate product benefit
IKEA - Interactive citylight
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D&G Light Blue OOH campaign
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OMV - Infotainment videos
MaxxMotion Vlog of Gábor Wéber
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Provident Content Marketing Strategy
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BWM Dentsu: Project Revoice
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dentsu X: Sberbank
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GoalKeepers17: Rallying around Global Goals
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Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.