To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Ad Spend Report June 2019
Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference.Download the report
Our latest thinking
Digital Society Index 2019What's digital ever done for us? Quite a lot, actually. But is it meeting fundamental human needs? 43,000 people share their views in our latest Digital Society Index, conducted in collaboration wi...
Ad Spend Report January 2019Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference.
New Brand BalanceBrands matter. But how you build them in a digital economy has changed. Find out how, drawing on interviews with industry experts and leaders.
Ad Spend Report June 2018Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference.
Digital Society IndexHow well are countries building a digital economy that works for everyone? Find out in the Digital Society Index 2018
From Novelty to NecessityHow is machine learning impacting business models and what are the implications for marketing? This white paper is essential reading for brands looking to understand the transformative power of thi...
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology