To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
CMO Survey 2019
How can CMOs unlock a new era of innovation and transformation across their businesses? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.Download the report
Our latest thinking
Dynamo Brand IndexOur 2019 Global Dynamo Brand Index study reveals which Brands are winning in the new economy - and how they’re doing it.
Attention Economy4,000+ advertising messages hit us daily. Across multiple platforms, devices and channels. It’s a battleground for attention – and yet we continue to trade on impressions...We know the cost, the re...
Ad Spend Report June 2019Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference.
Digital Society Index 2019What's digital ever done for us? Quite a lot, actually. But is it meeting fundamental human needs? 43,000 people share their views in our latest Digital Society Index, conducted in collaboration wi...
Ad Spend Report January 2019Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference.
New Brand BalanceBrands matter. But how you build them in a digital economy has changed. Find out how, drawing on interviews with industry experts and leaders.
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology