To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Carat Trends 2020 - The Year of All-Conquering Ecosystems
Name an industry that is not threatened by tech disruption.
Carat's 2020 vision for consumer, media and technology trends is centred in the belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.Download report
Our latest thinking
Global Ad Spend Forecasts January 2020Our latest Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.
Carat Trends 2020 - The Year of All-Conquering EcosystemsName an industry that is not threatened by tech disruption. Carat's 2020 vision for consumer, media and technology trends is centred in the belief that the marketplace is increasingly converging ar...
How brands should talk, not just listenIt's time to be bold. The majority of interactions with a brand are now initiated by consumers, not by their marketing, according to more than half of the CMOs we surveyed. The result? Many brands...
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