Dentsu Aegis Network acquires leading digital Agency Flock and launches Isobar in Mexico
Dentsu Aegis Network today announces the acquisition of Flock Advertising (“Flock”), a well-known and highly awarded full service creative digital agency in Mexico. The acquisition of Flock will further enhance Dentsu Aegis’ growing digital profile, add a strong creative and production capability to complement its historic focus on media services in Mexico, and serve as a platform for Isobar’s Spanish-speaking Latin American markets.
Flock was established in 2009 by founding partners Sebastian Tonda, CEO, and Mario Nissan, GM Flock Media and Performance (which offers solutions based in technology & innovation, digital media & performance, data & analytics and IT operations), and is known for its unique combination of digital spirit, holistic strategic thinking and focus on innovative business solutions leveraging technology. With roots in social media management, Flock is now a full-service digital agency combining strong creative, innovation, production, consumer intelligence, planning, media and performance. Flock was ranked as one of the Most Effective Independent Agencies in Effie Effectiveness Index in 2015, the most comprehensive global ranking of marketing effectiveness. The agency now counts 142 employees in its Mexico City headquarters, where it currently services 34 clients including Dominos Pizza, Jose Cuervo, Nike, The Coca-Cola Company, American Express and Cinepolis.
Following the acquisition, Flock will rebrand to “Flock - linked by Isobar,” adding a new cornerstone to Isobar’s growing global footprint. The agency will maintain its talent, entrepreneurial spirit and innovative essence and will be further empowered by Isobar’s regional and global network of 4,000 digital pioneers.
“Flock is a highly recognised digital creative agency that will bring strength and energy to Isobar’s development in Mexico and Latin America,” said Isobar Global CEO Jean Lin. “Their services focus on innovation, branded content, analytics and ROI, and are fully aligned and complementary to Isobar’s competencies. Flock - linked by Isobar, will also give us a strong foundation upon which to extend future Brand Commerce initiatives.”
“Flock is a young, highly creative, technically strong and dynamic digital agency that has built a great and well-deserved reputation in the Mexican market,” commented Julio Castellanos, CEO, Dentsu Aegis Network Mexico. “They will not only add digital services and expertise to our operating model but also enhance our delivery of digital breakthrough solutions that move the market.”
“We found a partner that is focused on accomplishing on a global scale what Flock is working to accomplish in Mexico,” said Sebastian Tonda, CEO, Flock - linked by Isobar. “With this partnership, Flock will empower its talent, clients and ideas through a global network that is beautifully aligned with our purpose and vision for the industry.”
Mexico is the second-largest economy in Latin America, behind Brazil, and is ranked as the 15th largest economy globally, based on GDP. Flock is ranked first in awareness amongst independent digital agencies in Mexico according to the 2015 agencyScope survey conducted by Grupo Consultores.
Financial terms of the transaction were not disclosed.
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For further information please contact:
Regional Communications Director, Americas
Dentsu Aegis Network
T: +1 646-742-5029
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with over 30,000 dedicated specialists.
Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 4,000 digital pioneers in over 70 locations, across over 40 markets worldwide. Isobar has won over 350 awards including 18 Agency of the Year titles over the last three years and three Asia-Pacific Agency Network of the Year Awards over the past four years. Key clients include adidas, Coca-Cola, Huawei, Google, Enterprise, Kellogg's, and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.
Flock is a Creative Digital agency with the purpose of creating ideas that hack realities. We focus on reinventing the relationship between people and brands, through innovative solutions, empowered by technology, that can help our clients accomplish results. Flock works with brands such as Nike, Casa Cuervo, Domino's Pizza, The Coca-Cola Company, American Express, American Eagle, Cinepolis.