Dentsu Aegis Network acquires Navegg in Brazil
- Leading data marketing company will add to network’s programmatic and data offering across Latin America -
Dentsu Aegis Network today announces the acquisition of Navegg, a leading company in Latin America specialising in data strategy, targeting and management of digital audiences. This acquisition reinforces Dentsu Aegis’ commitment to digital excellence and sharpens its offering in programmatic, audience- and data-driven marketing.
Founded in 2009 by Luciano Juvinski and Pedro Cruz, with Adriano Brandão as partner, the company is headquartered in Curitiba, Brazil, and works with many of the leading global and local publishers and media partners to deliver precise data-driven campaigns and insights to its clients.
As part of Dentsu Aegis Network, Navegg will continue to operate as an autonomous business unit specialised in collection, analysis, multichannel and activation of audience data, particularly in the growing area of programmatic.
Luciano Juvinski, Navegg’s current CEO and Chief Technology Officer, will continue to lead Navegg and assumes the position of Managing Director, reporting directly to Abel Reis, CEO of Dentsu Aegis Network Brazil, and to Ashwini Karandikar, Global President, Amnet.
“Dentsu Aegis Network’s unique operating model will enable us to access the most advanced technologies available, at the same time, strengthen our relationships with publishers and media vendors throughout Latin America," said Luciano Juvinski, CEO and CTO of Navegg.
"The acquisition of Navegg reflects our view on the power of data and significantly strengthens our ability to deliver real time audiences at scale for brand and performance advertising. Additionally the acquisition brings market leading innovation, skills and talent," explained Ashwini Karandikar, Global President of Amnet.
"This is an investment of great importance for Dentsu Aegis Network. Navegg, already a leader in online audience data, will benefit from our network’s broader technologies, processes and global presence, contributing to the maturing of the Brazilian and Latin American advertising market," said Abel Reis, CEO of Dentsu Aegis Network Brazil.
Financial terms of the transaction were not disclosed.
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 123 countries worldwide with over 27,000 dedicated specialists.
Amnet is Dentsu Aegis Network’s programmatic group, with over 550+ programmatic experts, and across 40+ markets. Amnet operates a consistent and innovative technology, operations, and people stack that can deliver success on a local, regional and global basis. Supported by the Amnet Audience Center, our global proprietary data management platform, Amnet specialists work with each Dentsu Aegis Network agency to deliver programmatic solutions that are seamless, and unified with broader communication goals. To learn more about Amnet’s capabilities and integrated offering, visit www.amnetgroup.com.
Navegg is Latin America's reference in the data intelligence market and online audience data. Founded in 2008, the company, based in Brazil, analyzes navigation habits, interests and web audience behavior on desktops or mobile devices. Navegg has a database of over 250 million Internet users, in more than 100,000 websites, blogs, price search engines and ecommerces.
Navegg's proprietary technology classifies the Internet User based on the browsing behavior. Currently, eight out of ten of the leading publishers in Latin America use Navegg's solutions for content personalization and campaign targeting, as well as large agencies and advertisers, ecommerces and blogs.