impressions with a reach of over 96.6 million
increase in brand consideration
lift in brand favourability
Mozilla came to Fetch to help launch their new Web browser, Firefox Quantum. The challenge was to drive awareness of the Quantum browser, which is ethical, responsible, and now crazy fast.
The target audience was “conscious choosers,” consumers who are community-minded, tech-forward, and make purchasing decisions based on their values.
Using the campaign tagline ‘Fast For Good’, Fetch designed a multi-platform media strategy. This included publications including The Washington Post, and Reddit.
On TV Fetch created a content tie-in commercial during the popular cyber thriller TV show, Mr. Robot. Out-of-home efforts concentrated on getting users to places they loved faster.
29% increase in brand consideration.
19% lift in brand favourability.
2bn impressions with a reach of over 96.6 million.
mcgarrybowen: United Airlines
New technology solves age-old problem.
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HelloWorld: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activa...
Fetch designed a multi-platform media strategy with the campaign tagline ‘Fast For Good’ to launch new browser Firefox Quantum.
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