Global study shows China’s continued optimism about the positive power of digital transformation

  • Survey of 32,000 people across 22 markets by Dentsu Aegis Network reveals more positive interaction with technology than ever before
  • China is leading the world with an optimistic view that digital technology can solve the world’s most pressing challenges; 24% higher than the global average
  • Beyond the crisis, 84% of Chinese respondents expect brands to ensure their use of technology benefits society as a whole—a similar proportion believe all brands must develop products and services that support well-being – well ahead of the global average of 63%
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