To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Techlash or Techlove? Connecting beyond the Crisis
Global study shows China’s continued optimism about the positive power of digital transformation
- Survey of 32,000 people across 22 markets by Dentsu Aegis Network reveals more positive interaction with technology than ever before
- China is leading the world with an optimistic view that digital technology can solve the world’s most pressing challenges; 24% higher than the global average
- Beyond the crisis, 84% of Chinese respondents expect brands to ensure their use of technology benefits society as a whole—a similar proportion believe all brands must develop products and services that support well-being – well ahead of the global average of 63%
- There are still concerns over longer term negative impacts of tech: over half (57%) of people worldwide believe the pace of tech change is too fast and 65% of people in China are now taking periods of rest from using technology
- 69% of people in China believe that emerging digital technologies, such as artificial Intelligence and robotics will create career opportunities vs. just 37% in the US
- Ahead of the global average by 22% when asked if your ‘Digital skills are fully put to use your job’, 70% of respondents in China agreed, in sharp comparison to just 29% in Japan.
Our latest thinking
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
Sign up to the latest news and updates from Dentsu Aegis Network
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.