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Ad Spend Forecasts, March 2020

Ad spend growth for China in 2020 is forecast at 3.9%, slightly up from 3% actual growth in 2019. The impact of coronavirus epidemic pulls down Q1 activity, but government measures to support economic growth and consumer confidence, as well as the Tokyo 2020 Olympics provide a positive boost to the second half of the year. Due to the continued global impact of COVID-19, especially on events, forecasts for 2020 are subject to change and estimations will be adjusted accordingly.

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