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Techlash or Techlove? Connecting beyond the Crisis

Global study shows China’s continued optimism about the positive power of digital transformation

  • Survey of 32,000 people across 22 markets by Dentsu Aegis Network reveals more positive interaction with technology than ever before
  • China is leading the world with an optimistic view that digital technology can solve the world’s most pressing challenges; 24% higher than the global average
  • Beyond the crisis, 84% of Chinese respondents expect brands to ensure their use of technology benefits society as a whole—a similar proportion believe all brands must develop products and services that support well-being – well ahead of the global average of 63%
  • There are still concerns over longer term negative impacts of tech: over half (57%) of people worldwide believe the pace of tech change is too fast and 65% of people in China are now taking periods of rest from using technology
  • 69% of people in China believe that emerging digital technologies, such as artificial Intelligence and robotics will create career opportunities vs. just 37% in the US
  • Ahead of the global average by 22% when asked if your ‘Digital skills are fully put to use your job’, 70% of respondents in China agreed, in sharp comparison to just 29% in Japan.
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