Dentsu Aegis Network appoints Tim Doherty as Head of Creative Solutions & Innovation
Dentsu Aegis Network today announces the appointment of Tim Doherty, in the newly created role of Head of Creative Solutions & Innovation at Dentsu Aegis Network China. In his new role, Doherty will focus on enhancing the creative product across the Dentsu Aegis Network China group. With a remit to connect creativity to business transformation, Doherty will lead the development of new innovation products and the integration of creative with other key disciplines such as strategy, technology, UX and consulting.
Doherty will be based in Shanghai, China and reports to Susana Tsui, CEO of Dentsu Aegis Network China. Doherty joined Isobar China Group in 2008 where his leadership saw the development of award-winning work for brands such as Coca-Cola, Sprite, Budweiser and Huawei. As Chief Creative Officer for Isobar China and APAC, he was responsible for driving the creative vision and offering for clients across the region.
Doherty’s previous experience includes Ogilvy New York as well as FCB New York and Shanghai offices. Widely praised for his sharp insight driven creativity and understanding of the evolving nature of technology, his industry recognition includes wins at the Cannes Lions, One Show, London International Awards (LIA), Spikes Asia, and Asian Marketing Effectiveness Awards (Tangrams).
Commenting on the promotion, Susana Tsui, CEO of Dentsu Aegis Network China said: “Tim is perfect for this role. He combines a fascination with the changing relationship between technology and people in China, with a proven expertise in delivering creative solutions across multiple platforms. I’m thrilled to be working with him as we evolve our culture of innovation.”
Speaking about his appointment, Doherty said: “There is no market more interesting and dynamic than the Chinese market. I am excited to work with the Dentsu Aegis China team to enhance and support the wealth of creative talent across the group. I look forward to helping deliver new and transformative ways to connect brand-building creativity with data-driven innovation.”
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