Dentsu Aegis Network Wins Coca Cola in Media Review
Dentsu Aegis Network China (DAN) announced today that, starting from April 1st, 2017, the group will take on responsibility for all media planning and buying across The Coca Cola Company (TCCC) in China and create a dedicated, in-house team – the Dentsu Coca Cola Community (DCCC) – to support the business.
The DCCC is a unique, integrated approach that leverages the Dentsu Aegis Network operating model to deliver a full spectrum of services and capabilities to TCCC with efficiency.
“ We are thrilled to have this opportunity to work with The Coca Cola Company in China”, said DAN group managing director, Phil Teeman, ”and to create a unique team solution that will enable TCCC to access all of our capabilities.”
Michelle Yang, Director of Media and iMarketing Coca Cola Greater China, commented: “After assessment of the proposals from KO roster agencies, Starcom MediaVest, Universal McCann and Dentsu Aegis Network, Coca-Cola China has decided to appoint DAN as our partner. Leveraging their proven media integration capabilities and digital savvy leadership, DAN will be fully responsible for all paid media planning and buying covering TV, out-of-home, digital and paid social media etc.”
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists. www.dentsuaegisnetwork.com