Dentsu Aegis CMO Survey 2019

Dentsu Aegis CMO Survey 2019
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DIGITAL TRANSFORMATION, NOT HITTING SHORT-TERM METRICS MUST BE THE PRIMARY ROLE OF MARKETERS, SAY CHINA CMOS


  • Marketing functions risk lagging the digital race as ‘transformation and innovation’ continue to be ranked among the least important roles for today’s marketing funct...
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In 2018, Dentsu Aegis Network delivered total revenue growth of 10.2%, driven by both acquisitions and organic growth. Our organic revenue growth, which more accurately reflects the performance of the business, was 4.3% in 2018.

“I’m pleased that today’s results show strong organic growth even in the face of more challenging market conditions. In this backdrop, we continue to outperform the agency holding company average and are closer to achieving our digital ambitions with more than 60% of our total revenues now driven by digital solutions, bolstered by our strategic acquisitions.”

– Tim Andree,
EVP, Member of the Board, Dentsu Inc.
Executive Chairman & CEO, Dentsu Aegis Network

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