Since 2000, modern science combined with unprecedented local, national and global action has delivered record progress, with malaria deaths cut by over 60%, saving almost seven million lives.
Despite the progress, malaria remains one of the leading causes of childhood death. In 2015 there were over 212 million cases and 429,000 deaths from malaria. Since January 2017, Dentsu Aegis Network have supported Malaria No More to make the big leap towards ending malaria for good.
Our achievements in reducing malaria are not a given and require renewed investment and attention. In particular, the increasing emergence of drug-resistant forms of malaria and insecticide resistant mosquitoes threatens our hard-won progress to date.
Since January 2017 Dentsu Aegis Network have supported Malaria No More to continue the move towards ending malaria for good. The partnership is global and stretches until the end of 2020. The main focus of the partnership is on establishing the “Creative Collective”, an alliance of agencies to help make malaria history.
There have been a wide range of Dentsu Aegis agencies involved with the campaign including Carat, who assisted with initial messaging work; Vizeum, who worked on audience and media planning and Isobar, who created and designed the #MalariaMustDie website. Amplifi and Posterscope were also engaged to deliver pro bono online, print, TV and outdoor media coverage in India, the UK, Nigeria, Kenya and Australia.
Built by a broad alliance of agencies inside and outside Dentsu Aegis Network, the campaign reached 22m people in five countries to exert pressure on political leaders.
This strategy came through when world leaders pledged to halve malaria by 2023 with an additional capital infusion of USD$2.9bn into the Global Fund.
This work was undertaken as part of Dentsu Aegis Network’s partnership with the United Nations and our commitment to the Common Ground initiative.
“#MalariaNoMore shows how crucial it is to have the cross-sector engagement and commitments. Dentsu Aegis Network showed that this is not just another siloed charity campaign but one that looks to engage the wider public and business.”Kate Wills, Director of Communications and Partnerships, Malaria No More
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
Firstborn created a mobile-first campaign that increased awareness for the NMD launch and drove engagement with Adidas’ core audience.
HelloWorld: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activa...
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
mcgarrybowen: United Airlines
New technology solves age-old problem.
Fetch designed a multi-platform media strategy with the campaign tagline ‘Fast For Good’ to launch new browser Firefox Quantum.