social media engagements
Canadians seeking out key educational information
Even though testicular cancer is the most common form of the cancer in young men, it receives little attention compared to other health issues, which are backed by years of sustained big-budget, cause-marketing efforts.
Every year, young men die unnecessarily because they don't do regular self-exams or speak to their doctor when they experience symptoms. The tragedy of the disease is that most deaths from it are very preventable.
Testicular Cancer Canada recognized that they needed to find a way to connect with guys all across Canada, with a national campaign that would address the underlying reasons young men weren't taking the simple steps to save themselves from testicular cancer.
Not only was embarrassment the key barrier we were fighting, it was also a theme that allowed us to build a campaign that was relatable, intriguing, and ripe for humour.
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardly embarrassing.
The program kicked off across Canada in April, to coincide with Testicular Cancer Awareness Month. Grip began with OOH featuring outrageously embarrassing moments paired with the #ItTakesBalls URL. These teaser boards piqued public interest and were followed by social videos and TV that told the full campaign story and closed the loop.
The campaign drove more than 150 million impressions, over 750,000 engagements on social media, and earned media in both Canada and the U.S. Importantly, it also resulted in over 9,200 Canadians seeking out key educational information about the disease on the TCC website and campaign microsite.
Men and women of all ages engaged with the campaign, but it was particularly effective in reaching the key target: young men. They made up 47% of the visitors to the site, were 34% more likely to engage with social content posted to the microsite, and were 108% more likely to view educational content.
All of these results were made possible through the volunteered time and resources of multiple DAN agencies, and achieved with a combined spend between GRIP and TCC of under $20,000.
The Story Lab: Migros iMpuls
Content Development und Content Distribution
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
360i partnered with HBO to debut the network’s first full-scale voice skill with “Westworld: The Maze,” an immersive gaming skill allowing Westworld fans to go on their own quest for consciousne...
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
mcgarrybowen: United Airlines
New technology solves age-old problem.
HelloWorld: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activa...
NBS created an online platform to connect blind people with companions which was designed to be totally accessible to the visually impaired and used native APIs from each device.
Grip: Testicular Cancer Canada
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardl...
Subscribe to news alerts
Keep up to date with the latest news and updates from Dentsu Aegis Network
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.