Posterscope strengthens its global real time capabilities with the acquisition of Liveposter
Posterscope has announced today that it has fully acquired Liveposter, an Out-of-Home platform that will enable Posterscope to deliver dynamic content to screens around the world.
In the UK for example, digital OOH billing is forecasted to grow to 54% of the total OOH market by 2019. There is a real opportunity for advertisers to deliver more dynamic content in their campaigns as research clearly demonstrates that more relevant, flexible and adaptive content yields significant increases in awareness, engagement and purchase intent.
The Liveposter platform enables digital campaigns to run seamlessly across multiple networks and media owners. It uses a wide variety of data feeds to optimize the communication across the day, week or campaign period and provides full control over the content without the need to access the individual media owner systems.
This acquisition reflects Posterscope’s commitment to be at the forefront of the digital opportunities in Out-of-Home advertising, including the innovative use of data, automation, real time planning & trading platforms, content creation and global distribution.
Annie Rickard, Global President of Posterscope said: “The Liveposter acquisition will be transformational in many markets and will ensure that we will be able to maximize the benefits of digital out-of-home for advertisers.”
Stephen Whyte, UK chief executive of Posterscope said: "The ability to deliver dynamic content in real time, driven by highly relevant data and optimised to audience type and audience mindset represents an enormous leap in the power of the Out-of-Home medium. I am certain that it will attract new advertisers to the medium, particularly those that need highly flexible and agile brand communication.”
Dan Douglas, Founder of Liveposter said:“This is a very exciting opportunity for Liveposter and Posterscope. We have partnered in the UK for some time now and we both see the future growth potential of working even more closely. We very much look forward to launching the Liveposter platform and delivering award-winning work across Posterscope’s international markets.”
Notes to editors:
For more information on Posterscope, please contact:
Group Communications Director for Posterscope
+44 (0)20 7863 2075
Posterscope is the world’s leading Out-of-Home communications agency and location expert. It knows more about what people think, feel and do out of home. Posterscope translates this understanding into compelling, creative and quantifiable Out-of-Home solutions through its investment in data, technology and people, which make a meaningful difference to clients’ businesses. Posterscope’s billings are in excess of $3 billion and it has over 900 people in 56 offices located in 34 countries worldwide.
Liveposter is a web-based platform that helps brands create dynamic content for digital posters. With context and relevance key to gaining and retaining customer attention, Liveposter builds on this for brands by using data to create messages that change depending on the moment. In doing so, we make brand communication more relevant, more appealing and more effective.