Dentsu Aegis Network Switzerland have announced their Datorama Partner status, as the first and, so far, only certified implementation partners in the country, servicing the DACH region and beyond.
Datorama, a Salesforce company, is a game-changing Marketing Intelligence platform. It provides an end-to-end solution that shifts time away from data handling and interpretation, strongly towards achieving value from insight and optimisation. Artificial Intelligence is at the core of the technology, enabling sophisticated data ingestion as well as AI-powered insight generation. This ability to ingest, transform and analyse any data with maximum automation is accompanied by over 130 marketing-focussed API and database connections. These integrations are constantly maintained, handling hundreds of critical updates to them each year, which would otherwise be the burden of the Marketer and their IT team. Datorama has a powerful built-in Data Model that is also customisable for unique needs, helping to harmonise siloed datasets and uncover otherwise missed perspectives and insights. This unlocked value is further maximised via connections back into marketing activation platforms, which can have changes to their campaigns handled directly by the Datorama platform, via automated rulesets or user selections from within dashboards. All of this comes together to make it a central and transformative piece of kit for data-driven marketing teams.
Oscar Wooley, Dentsu Aegis Network Switzerland’s Head of Advanced Analytics & Data Visualisation, said, “Having carried out numerous Datorama implementations over a number of years, both for clients and internally, we already knew well the value this tool can bring. Now, with the acquisition of Datorama by Salesforce, along with our Partner status, we are excited to be deploying our expertise on an array of new use cases.”
To learn more about Datorama, DMP and other Salesforce solutions, find Dentsu Aegis Network at the Salesforce Basecamp Zürich on Thursday June 13th, 2019.