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Challenge

There are 10.5 million car owners in South Korea who live in big cities that lack the space to showcase cars. ​

The majority of car dealers use brochures and online reviews to sell cars, and prefer to stock popular local car models instead of imported brands like Chevrolet. ​

General Motors needed to find a better way to sell the new Chevrolet Cruze, showcasing all the colour, model and interior options for the customer, when that customer can’t be there in person.

Solution

7 out of 10 car buyers in South Korea believe in the importance of experiencing a product first hand.

Consumers like to experience a car properly before they buy, from a test drive, to peering inside the bonnet.

Isobar mapped the customer journey to understand where we could disrupt it to drive brand growth. ​

To deliver an immersive brand experience, Isobar built a virtual showroom delivered through an iPad using spatial computing technology.

Result

This use of mixed reality enabled people to virtually experience a car showroom – anywhere and anytime.

140 units were deployed across South Korea, doubling the car dealership presence & redefining the buying experience.

Isobar

Isobar is a global digital agency that delivers experience-led transformation, powered by creativity. In 2017 Isobar won over 300 awards including Campaign Asia-Pacific Digital Network of the Year. In 2018, Isobar won a Cannes Lions Grand Prix, was listed in Fast Company’s Top Ten Most Innovative Companies and was named a Leader in Gartner Global Digital Marketing Agencies Magic Quadrant for the fourth time in a row. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.

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