more cost efficient than traditional campaigns
as many small business responses than traditional loan advertising campaigns
customers took out loans for businesses than from traditional loan campaigns
Retailers and service providers in Russian cities are often strangely located.
Only 20% of new ventures survive their first two years and data shows that infrastructure often doesn’t meet local needs.
Sberbank Neighborhoods was a campaign created to improve local communities by increasing the number of shops and services in local areas.
Sberbank used empty windows, billboards and geo-targeted online banners to ask locals which shops and services they wanted to see in their area.
These responses initiated a customised communications campaign targeting suitable existing businesses, as well as entrepreneurs wanting to launch new businesses, with offers for business loans.
The campaign ran hundreds of outdoor ads, more than 3,000 unique online banners and thousands of ads targeting small businesses. With each response the algorithm learnt to offer better choices for both locals and businesses.
The campaign generated nine times as many small business responses than traditional loan advertising campaigns.
Three times as many customers took out loans for business development than from traditional loan campaigns.
The campaign was 30% more efficient than traditional campaigns in terms of costs.
Sberbank has been approached by major Russian real estate developers to collaborate for better infrastructure planning in residential areas.
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
mcgarrybowen: Oscar Mayer
The objective was to show the world that Oscar Mayer Bacon is the true gold standard of bacon. To achieve that, mcgarrybowen leveraged a cultural moment beyond the bacon category, even beyond th...
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
By launching the Smirnoff Equalizer in the run up to International Women’s Day, this Smirnoff and Spotify partnership enabled society to take one step closer towards achieving gender parity in m...
The Story Lab: Migros iMpuls
Content Development und Content Distribution
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
NBS & Posterscope: The Mosquito Killer Billboard
Together two Dentsu Aegis Network agencies combined forces to devise what might be one of the most innovative weapons against the virus: a billboard that not only raises awareness of neglected t...
Generating conversion for Eurostar by building a system to automate the media buying process for digital performance media.