increase of female artists streamed through Spotify
people driven to the Equalizer experience with over 193,000 playlists created
increase in people believing Smirnoff makes a difference to gender bias in music
Data from Spotify showed that the top ten streamed tracks on the platform were by male artists.
While people were beginning to wake up to gender disparity in music, listening habits were not reflective of this change.
Users connected their Spotify accounts through the Equalizer, to see how equal their listening habits were.
The Equalizer provided users with an equalized playlist based on their preferences.
A slider allowed users to add more female artists, which they could share on social to promote and encourage female artists.
We’ve moved one step closer to achieving gender parity in music and will continue to empower the transformation of listening habits at scale; increasing the number of opportunities for women artists to be heard on the worldwide stage.
+52% increase of female artists streamed through Spotify.
+604,000 people driven to the Equalizer experience with over 193,000 playlists created.
+113% increase in people believing Smirnoff makes a difference to gender bias in music.
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
mcgarrybowen: Oscar Mayer
The objective was to show the world that Oscar Mayer Bacon is the true gold standard of bacon. To achieve that, mcgarrybowen leveraged a cultural moment beyond the bacon category, even beyond th...
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
By launching the Smirnoff Equalizer in the run up to International Women’s Day, this Smirnoff and Spotify partnership enabled society to take one step closer towards achieving gender parity in m...
The Story Lab: Migros iMpuls
Content Development und Content Distribution
BWM Dentsu: Project Revoice
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Fetch: Telegraph Media Group
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Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
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