President & Chief Product Officer, Canada
For a fresh perspective on strategy, clients can always count on Jeff to offer an unmatched insight into the positioning of an idea. He holds a degree in Business Administration from the Ivey Business School and has gained extensive experience in entrepreneurship, marketing and strategy through his agency leadership and a variety of successful start-ups, mergers and licensing arrangements.
Jeff is currently Chief Product Officer, Dentsu Aegis Network Canada and co-CEO at Isobar Canada. Previous to Isobar, Jeff was co-founder and CEO of SPOKE, a leading digital creative firm based in Canada. In December 2014, Dentsu Aegis Network acquired SPOKE to enhance the group’s digital expertise in the market, combining it with Isobar to create a strong team.
He has managed international campaigns for clients including General Motors, Nestle Nespresso, Entertainment One, Stoli Vodka, Travel Alberta, Hilton Hotels, Disney, and LEGO. His passionate approach to quality communication and branding has driven a rapidly successful growth for all of his clients in the digital economy.
Greenspoon was awarded PROFIT Magazine’s Young Entrepreneur Award and has been nominated as Canadian Entrepreneur of the Year by Ernst & Young. He is often called upon as a lecturer by the likes of Google, UofT, Ivey and several international business forums for his perspective on insight-led agency engagements and topics including Marketing, Advertising, Entrepreneurship and the Management of Professional Service Firms.