Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion
- Global ad-spend forecasts for 2019 have slipped to 3.6% globally from January this year due to economic uncertainty while Canadian forecasts are on the rise at 5.3%
- Ad-spend growth is poised for continued acceleration in Canada, with forecasts rising to 5.7% in 2020
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“Q2 represents the fourth consecutive quarter of improving organic growth and contributed to a resilient performance across H1 2018.”
In H1 2018, Dentsu Aegis Network delivered total revenue growth of 9.7% and organic growth of 3.4%.
In Q2, we delivered strong organic revenue growth of 4.5%, our fourth consecutive quarter of sequential improvement and our best quarterly performance since Q4 2016. Our revenues from digital activities remained over 60% of total revenue (Q2 2018 60.1% vs Q2 2017 58.3%). All three regions posted growth in the quarter.
revenue from digital activities
Dentsu Aegis Network contribution to Dentsu Inc. revenues
All regions returned to growth in Q2
Americas organic growth
EMEA organic growth
APAC organic growth
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