homepage impressions in the first 3 weeks
Having clean water might seem ordinary for us. But this is not the reality for millions of people who only have access to polluted and contaminated water that might cause serious diseases or even kill.
That’s why the non-profit P&G Children’s Safe Drinking Water Program provides an easy-to-use water purification packet invented by P&G scientists that can clean 10 liters of water in just 30 minutes.
Our challenge was to invite people in Brazil to participate in the project. To do this, they only needed to register and P&G would donate 1 day of clean water to a child.
People very commonly click on news that have no real importance. Especially when those news involve celebrities.
So why not use people’s interest to make these news help those who really need?
In one of Brazil’s biggest news portal, we placed an article with an apparently meaningless headline involving a famous Brazilian celebrity: “Camila Queiroz packs her bags”. But when readers clicked the link, they were led to a page with a video in which the actress passed the message: “You seriously clicked on this headline? Well, then I’m going to use this opportunity to tell you that your click can do real good and actually save lives! That’s right. Check here: LINK”
Camila then invites the reader to access the page www.doeaguapura.com.br, where he finds information about P&G's "Pure Water for Children" initiative, which distributes water purifying sachets to underprivileged communities in the Amazon, Jequitinhonha Valley (MG) and the extreme south of Bahia. The user registers and, thus, immediately makes a donation of pure water for one day to families living in the regions served by the program.
Dentsu: CupNoodles 26+1
To escape the curse, Cup Noodles®, modify the campaign in celebration of Brazil's 27th anniversary.
Gotsui Wasabi Strengthens Nissin's Asian Flavors
NISSIN Hires Japanese Series Star in New Campaign
NBS: Hashtags of Art
NBS's Creation Language for Museum
Isobar: Budweiser EUA
Budweiser celebrates Jackie Robinson's 100th birthday with "Impact," a short film about the legacy of an American legend directed by Spike Lee.
Dentsu: Nissin Apology
Nissin President apologizes to Brazil: “Can't cook the perfect lamen”
mcgarrybowen: Hack the City
The documentary series presents a trajectory of personalities challenged to find solutions to existing problems in the city and solve the problems of technology.
isobar: News that matter
People use to click on any news just because have celebrities in it.
We use this fact to show that their click can be useful and help those who need it.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.