social media engagements
Canadians seeking out key educational information
Even though testicular cancer is the most common form of the cancer in young men, it receives little attention compared to other health issues, which are backed by years of sustained big-budget, cause-marketing efforts.
Every year, young men die unnecessarily because they don't do regular self-exams or speak to their doctor when they experience symptoms. The tragedy of the disease is that most deaths from it are very preventable.
Testicular Cancer Canada recognized that they needed to find a way to connect with guys all across Canada, with a national campaign that would address the underlying reasons young men weren't taking the simple steps to save themselves from testicular cancer.
Not only was embarrassment the key barrier we were fighting, it was also a theme that allowed us to build a campaign that was relatable, intriguing, and ripe for humour.
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardly embarrassing.
The program kicked off across Canada in April, to coincide with Testicular Cancer Awareness Month. Grip began with OOH featuring outrageously embarrassing moments paired with the #ItTakesBalls URL. These teaser boards piqued public interest and were followed by social videos and TV that told the full campaign story and closed the loop.
The campaign drove more than 150 million impressions, over 750,000 engagements on social media, and earned media in both Canada and the U.S. Importantly, it also resulted in over 9,200 Canadians seeking out key educational information about the disease on the TCC website and campaign microsite.
Men and women of all ages engaged with the campaign, but it was particularly effective in reaching the key target: young men. They made up 47% of the visitors to the site, were 34% more likely to engage with social content posted to the microsite, and were 108% more likely to view educational content.
All of these results were made possible through the volunteered time and resources of multiple DAN agencies, and achieved with a combined spend between GRIP and TCC of under $20,000.
Dentsu: CupNoodles 26+1
To escape the curse, Cup Noodles®, modify the campaign in celebration of Brazil's 27th anniversary.
Gotsui Wasabi Strengthens Nissin's Asian Flavors
NISSIN Hires Japanese Series Star in New Campaign
NBS: Hashtags of Art
NBS's Creation Language for Museum
Isobar: Budweiser EUA
Budweiser celebrates Jackie Robinson's 100th birthday with "Impact," a short film about the legacy of an American legend directed by Spike Lee.
Dentsu: Nissin Apology
Nissin President apologizes to Brazil: “Can't cook the perfect lamen”
mcgarrybowen: Hack the City
The documentary series presents a trajectory of personalities challenged to find solutions to existing problems in the city and solve the problems of technology.
isobar: News that matter
People use to click on any news just because have celebrities in it.
We use this fact to show that their click can be useful and help those who need it.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Subscribe to news alerts
Keep up to date with the latest news and updates from Dentsu Aegis Network
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.