Desafio
Construir uma imagem diferente das favelas no Rio, mostrando que são muito mais do que drogas, armas e violência. Desafio de mostrar que esses lugares também são cheios de talento, beleza e peculiaridades.
Solução
Foram selecionados 9 jovens fotógrafos amadores de diferentes comunidades. Cada um deles recebeu um smartphone e participou de workshop de fotografia antes poder registrar seu dia a dia, paisagens e os outros moradores.
Impacto
A discussão de transformar a imagem das favelas do Rio entrou na pauta da imprensa e comunidades tendo bom resultado com mídia espontânea tanto no Brasil quanto no exterior em apenas seis meses.
Descubra o Favelagrafia
As imagens do projeto foram compartilhadas nas redes sociais, principalmente no Instagram @favelagrafia. O projeto ganhou espaços espontâneos na mídia do Brasil e exterior; virou exposição no MAM do Rio de Janeiro; virou livro; conquistou 2 Leões em Cannes e, o mais importante, mudou a vida de dezenas moradores das comunidades: Borel, Santa Marta, Mineira, Alemão, Providência, Cantagalo, Babilônia, Rocinha e Prazeres.
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