Construir uma imagem diferente das favelas no Rio, mostrando que são muito mais do que drogas, armas e violência. Desafio de mostrar que esses lugares também são cheios de talento, beleza e peculiaridades.
Foram selecionados 9 jovens fotógrafos amadores de diferentes comunidades. Cada um deles recebeu um smartphone e participou de workshop de fotografia antes poder registrar seu dia a dia, paisagens e os outros moradores.
A discussão de transformar a imagem das favelas do Rio entrou na pauta da imprensa e comunidades tendo bom resultado com mídia espontânea tanto no Brasil quanto no exterior em apenas seis meses.
Descubra o Favelagrafia
As imagens do projeto foram compartilhadas nas redes sociais, principalmente no Instagram @favelagrafia. O projeto ganhou espaços espontâneos na mídia do Brasil e exterior; virou exposição no MAM do Rio de Janeiro; virou livro; conquistou 2 Leões em Cannes e, o mais importante, mudou a vida de dezenas moradores das comunidades: Borel, Santa Marta, Mineira, Alemão, Providência, Cantagalo, Babilônia, Rocinha e Prazeres.
Dentsu: CupNoodles 26+1
To escape the curse, Cup Noodles®, modify the campaign in celebration of Brazil's 27th anniversary.
Gotsui Wasabi Strengthens Nissin's Asian Flavors
NISSIN Hires Japanese Series Star in New Campaign
NBS: Hashtags of Art
NBS's Creation Language for Museum
Isobar: Budweiser EUA
Budweiser celebrates Jackie Robinson's 100th birthday with "Impact," a short film about the legacy of an American legend directed by Spike Lee.
Dentsu: Nissin Apology
Nissin President apologizes to Brazil: “Can't cook the perfect lamen”
mcgarrybowen: Hack the City
The documentary series presents a trajectory of personalities challenged to find solutions to existing problems in the city and solve the problems of technology.
isobar: News that matter
People use to click on any news just because have celebrities in it.
We use this fact to show that their click can be useful and help those who need it.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.