Dentsu Aegis Network Acquires M8
Digital Agency to Join iProspect, Advancing the Network’s Reach and Capabilities in the U.S. Hispanic and Latin American Markets
MIAMI - Dentsu Aegis Network today announces the acquisition of highly-awarded digital and performance agency, M8. Headquartered in Miami, M8 will act as a launching pad for U.S.-based clients into Latin America, while also continuing its growth serving the U.S. Multicultural and Hispanic markets. Following the acquisition, M8 will align under iProspect, the world’s leading digital marketing and business performance agency, adding to the agency a pan-regional reach. M8 will maintain its creative, entrepreneurial spirit and innovative essence, further powered by iProspect’s regional and global network of 4,300 digital pioneers.
M8 offers digital advertising services including digital marketing strategy, consulting, creative services, paid, owned, and earned media distribution, search marketing, social media, application development, and data management and analytics. Its 84-person team is split across offices in Miami and Cordoba, Argentina.
“For Dentsu Aegis Network, adding M8 to the iProspect family vastly expands our performance capabilities and talent to reach multicultural audiences in the US, as well as Latin America. M8 is without a doubt one of the best independent creative and business performance agencies in Miami, and positions us to better address the increasing business challenges our clients face by providing a convergence of solutions," said Claudia Colaferro, CEO, Dentsu Aegis Network Latin America.
M8’s Founder and CEO, John Santiago, will remain as CEO leading “M8 an iProspect company,” and reporting into Philippe Seignol, President of iProspect, Latin America.
"Joining Dentsu Aegis Network and iProspect ultimately adds tremendous value to our clients and team, allowing us to stay nimble and creative, maintaining our entrepreneurial spirit while adding scale, expertise and a global footprint. We are excited to join an organization that is inherently progressive, shares common values with our people and teams, and has a proven track record to be the world’s leader in performance marketing for more than a decade. In addition to remarkable creativity that builds brands, our clients expect our work to perform and grow their businesses, and performance is what we are all about,” explains John Santiago, Founder and CEO, M8.
"I am delighted to welcome M8 to iProspect. For some time, we have wanted to have a presence in Miami serving Latin America and the U.S. Hispanic market and I believe we have found the perfect team who share our vision and passion for great creative marketing and digital performance solutions. More and more, our clients are seeking services under a common umbrella of providers who can offer comprehensive solutions across strategy and creative, aligned with media and distribution. Together, we will deliver exactly that: people-first and data-driven strategies to pioneer business solutions that will transform businesses in the U.S. and Latin America,” said Philippe Seignol, President of iProspect, Latin America.
Financial terms of the transaction were not disclosed.
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.
Founded in 1996, iProspect is the first truly global digital marketing agency, with 4,300+ employees in 91 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, adidas, Hilton, P&G, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.’s “The Forrester Wave” Report for search marketing agencies. iProspect has also been listed as the “Best Agency for Performance Marketing” by iMedia three years in a row, MediaPost’s 2015 Search Agency of the Year and iMedia’s Best Agency for Search.
Founded in 2001 and headquartered in Miami, with a second office in Córdoba, Argentina, M8’s team of 100 helps leading brands with a strong Latin American footprint grow market share, acquire new customers, and deliver profitable sales. M8 provides a multichannel approach with creative services, first in class digital paid media and SEO services, programmatic buying, web analytics, and measurement tools to high profile clients including Visit Florida, Copa Airlines, Stanley Black & Decker, Starwood, KFC and Hertz.