Managing Director at Iprospect
Marcelo Petercem holds a barchelor degree in Automation Engineering and post graduated in Business Consultancy, with 15 years of professional experience into Business Consulting, Strategic Planning, Procurement, Marketing and Performance Management working at Rhodia, Ultrapar and CTEEP. Former Executive Director at Cosin Consulting, business consulting firm owned by DAN, where was responsible for building offers, customizing approaches, managing and developing high performance teams to deliver results for several clients such as P&G, Heineken, GPA, Via Varejo and B2W. Developed the Media Engineering solution, which assesses the return on media and marketing investments in an agnostic and structured way. Later, already in partnership with iProspect, he also started working with the P&G and Heineken Hubs.