To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
New Brand Balance
Brands matter. But how you build them in a digital economy has changed. Find out how, drawing on interviews with industry experts and leaders.Download the report
Marketing in the time of crises and beyondIn this time of uncertainty caused by global pandemic of Covid-19, marketing departments are in the front line communicating with clients. We in Dentsu gathered up some advice of how brands should ...
Decoding Covid-19We continue to decode COVID-19 in the second edition of our whitepaper after the country has declared state of emergency. Now you can find new information about how brands can manage the already tr...
Covid-19 - Observations, implications & actionsIn this challenging time that is the Covid-19 pandemic we as businesses have a responsibility to adapt and showcase strong solidarity to help minimize and mitigate the detrimental effects of this p...
Ad Spend Report June 2018Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference.
Digital Society IndexHow well are countries building a digital economy that works for everyone? Find out in the Digital Society Index 2018
From Novelty to NecessityHow is machine learning impacting business models and what are the implications for marketing? This white paper is essential reading for brands looking to understand the transformative power of thi...
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
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