The Internationalist names three Agency Innovators from Dentsu Aegis Network
Dentsu Aegis Network is proud to announce that three leaders from across the network have been named Agency Innovators by The Internationalist, a leading digital publication covering international advertising, marketing and media. Recognised for great achievements and leadership in branded content, social and client innovation, Shannon Pruitt, President of The Story Lab, Keith Bilous, CEO and Global President of ICUC and Ed Gorman Client President & Managing Director at Carat, were among this year’s crop of honourees.
Shannon Pruitt, President of branded content agency The Story Lab, earned a spot on the Agency Innovators list due to groundbreaking projects like 'The Content Compass', as well as an influencer program aimed at bi-cultural Hispanic Millennials. 'The Content Compass' is a new offering developed at The Story Lab comprising a proprietary method for architecting branded content platforms from inception to execution.
“Great content begins and ends with people, while data, insights and new technologies ensure the content is audience-led, targeted, and on-brand,” Pruitt explained to The Internationalist. “New technology and media platforms are enabling us to reach niche audiences, as well as those that are often underrepresented in the old paradigm.”
ICUC CEO and Global President Keith Bilous is another honouree from Dentsu Aegis Network. Bilous strives to ensure that innovation is integrated within all threads of ICUC’s business strategy by always anticipating and testing new trends in the marketplace, with 100% focus on digital. When starting the company, Bilous anticipated what global businesses would need - brand protection and safety online. Today, he continues to encourage his teams to anticipate next trends, so clients will be future-ready.
“I’ve always wanted to radically change the idea of ‘going to work.’ We believe in creating a workplace and a work culture that embodies empowerment and collaboration from around the globe,” Bilous said. “We want to empower results with our workforce, not manage time. We want to deliver results to our clients, not timesheets. Every day that we come to work we innovate in the way that we work.”
Ed Gorman, Client President & Managing Director at Carat, rounds out our network honourees. Gorman helped pioneer an 'Innovation Framework' approach for his team at Carat. The new framework clearly defines what constitutes innovation and how success is measured, and was applied for clients like MasterCard in the agency’s “Stand Up To Cancer” campaign.
“Innovation is central to our marketing strategy because marketing is contingent on human behaviour and people are evolving their preferences and interactions by the second — and we must do the same,” Gorman noted. “This requires an intense focus and commitment to innovation and making it imperative to the business.”
All of the honourees will be celebrated at an awards luncheon in New York City on October 28, 2015.
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network isInnovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 123 countries worldwide with over 27,000 dedicated specialists.