Intel expands Global Creative Business to Asia Pacific, appoints Mangham Gaxiola mcgarrybowen
Dentsu Aegis Network today announces that Intel Corporation has appointed manghamgaxiola mcgarrybowen as its creative agency of record for the Asia Pacific region, covering South Asia, Southeast Asia and Australasia.
Said Stephen Mangham, partner at manghamgaxiola mcgarrybowen: “To be able to work with an innovative and recognisable global client like Intel is not just an exciting honour for us, it is also proof that mcgarrybowen is serious about taking their business global. We are just a couple of months into this collaboration and to see our plan and strategy playing out is hugely exciting.”
“We knew that when we combined the power of the iconic mcgarrybowen brand with the strong presence of Dentsu Aegis Network in Southeast Asia, great things would happen. The extended collaboration with a pre-eminent brand like Intel with our operation here promises many good things for the future”, added Dick van Motman, Chairman and CEO of Dentsu Aegis Network Southeast Asia.
Mangham Gaxiola was launched three years ago in Singapore and last year was voted the most desirable independent creative agency in Marketing Magazine’s poll of Singapore-based Marketing Directors. The agency became part of the New York based iconic agency mcgarrybowen in July 2015 when Dentsu Aegis Network announced it had made an investment in Mangham Gaxiola.
mcgarrybowen is a global, award-winning, creative advertising agency. Fuelled by its belief in the power of “big, organizing ideas” to build icons and drive marketers’ businesses, the agency rose to prominence as a three-time, “Agency of the Year” winner, named by both Advertising Age and Adweek. Clients, both global and domestic, include Mondelēz International, Procter & Gamble, Disney, and Marriott. mcgarrybowen was acquired by Dentsu in 2008 and is now part of the Dentsu Aegis Network.
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 123 countries worldwide with over 27,000 dedicated specialists.
mcgarrybowenis a global, full-service, integrated marketing communications agency network headquartered in New York, with offices in Chicago, London, Shanghai, São Paulo, and Singapore. Part of the Dentsu Aegis Network, the Agency was founded in 2002 on a simple request to clients: “Give us your biggest challenge.” Over the decade since, mcgarrybowen has grown to become one of the most successful agency start-ups ever, earning “Agency of the Year” honors from Advertising Age in 2009 and again from both Ad Age and Adweek in 2011. Famous for big, organizing ideas and “work that works,” mcgarrybowen counts some of the world’s most iconic companies as its clients, including Verizon, Procter & Gamble, Disney, Dr Pepper Snapple Group, Kraft, Mondelēz, Marriott, United Airlines, Chevron, and Crayola.
About manghamgaxiola mcgarrybowen
manghamgaxiola opened in Singapore in February 2012. The two had worked together at Ogilvy as the Group Chairman and the Executive Creative Director respectively. They were voted ‘The Next Big Thing’ by Marketing Magazine that same year. The agency firmly believes in hands-on senior involvement with all their clients. The senior partners have been heading big agencies long enough to know that the best results aren’t just how many people work on your business, but who.